Business Studies
Subject intent
Our curriculum develops confident individuals who are willing to take risks, be well organised and have good communication skills -all core competencies of being a successful entrepreneur. We want to empower our students to develop a complete business plan from conception with the skills needed to research and develop a product, create a financial plan to assess the products viability, create a marketing strategy that they will present to key stake holders, such as investors and customers, to convince them that their product is viable and desirable. The Cambridge National in Enterprise and Marketing offers the direct hands-on experience of this process; we want students to feel they have the skills to setup their own successful business and become the next top British entrepreneur.
KS4 specification
Enterprise and Marketing – Level 1 and 2 Certificate
KS4 curriculum plan:
| Year 1 (year 10) | Year 2 (year 11) | ||||||
| Week 1 | RO65 LO1: Be able to identify the customer profile for a business challenge | RO64 LO1: Understand how to target a market | W1 | R066 LO4 : Be able to review the strengths and weaknesses of a proposal and pitch | R064 LO5: Understand factors for consideration when starting up a business | ||
| Term 1 | W2 | Term 1 | W2 | ||||
| W3 | W3 | R065/66 – Students acting on feedback | |||||
| W4 | W4 | ||||||
| W5 | RO65 LO2: Be able to complete market research to aid decisions relating to a business challenge | W5 | |||||
| W6 | W6 | ||||||
| W7 | W7 | ||||||
| W1 | W1 | Mock, re-teach | |||||
| W2 | W2 | ||||||
| Term 2 | W3 | Term 2 | W3 | ||||
| W4 | W4 | ||||||
| W5 | W5 | R064 LO6: Understand different functional activities needed to support a business startup | |||||
| W6 | W6 | ||||||
| W7 | W7 | ||||||
| W1 | RO65 LO3: Be able to develop a design proposal for a business challenge | RO64 LO3: Understand product development | W1 | ||||
| Term 3 | W2 | Term 3 | W2 | ||||
| W3 | W3 | ||||||
| W4 | W4 | ||||||
| W5 | W5 | ||||||
| W6 | W6 | ||||||
| W1 | RO65 LO4: Be able to review whether a business proposal is viable | W1 | Differentiated, either exam support or coursework support based on results | ||||
| Term 4 | W2 | R064 LO2: Understand what makes a product or service financially viable | Term 4 | W2 | |||
| W3 | W3 | ||||||
| W4 | W4 | ||||||
| W5 | W5 | ||||||
| W1 | RO66 LO1: Be able to develop a brand identity and promotional plan to target a customer profile | R064 LO4: Understand how to attract and retain customers | W1 | NEA deadline | Exam resits | ||
| W2 | W2 | ||||||
| W3 | W3 | ||||||
| Term 5 | W4 | Term 5 | W4 | ||||
| W5 | RO66 LO2: Be able to plan a pitch for a proposal | W5 | |||||
| W6 | R066 LO3: Be able to pitch a proposal to an audience | W6 | |||||
| W1 | Mock Exam, Revision, Re- Teach | ||||||
| W2 | |||||||
| Term 6 | W3 | ||||||
| W4 | |||||||
| W5 | PITCH | ||||||
