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Business Studies

Subject intent

Our curriculum develops confident individuals who are willing to take risks, be well organised and have good communication skills -all core competencies of being a successful entrepreneur. We want to empower our students to develop an understanding of a business plan from conception with the skills needed to research and develop a product. They will learn how financial plans are used to assess a products viability and how a good marketing strategy is crucial to the business’ success enabling key stakeholders, such as investors and customers, to be convinced that their product is viable and desirable.

The Cambridge National in Enterprise and Marketing offers the direct hands-on experience of this process; we want students to feel they have the skills to setup their own successful business and become the next top British entrepreneur. The GCSE Business qualification helps students to gain knowledge and understanding of key business concepts and give the students the opportunity to explore real business issues and how businesses work. Students will consider the practical application of business concepts. The units provide opportunities to explore theories and concepts in the most relevant way, through the context of events in the business and economic world. Students apply their knowledge and understanding to different business contexts ranging from small enterprises to large multinationals and businesses operating in local, national and global contexts.

KS4 specification

OCR Cambridge Nationals Enterprise and Marketing

GCSE Business

KS4 curriculum plan

 Term 1Term 2Term 3Term 4Term 5Term 6
GCSE 9-1 Business Studies

 

Year 10: Theme 1 – Investigating small businesses

 

 

 

 

 

 

 

Year 11:

Theme 2 – Building a business

 

 

 

 

Topic 1.1 Enterprise and entrepreneurship

 

 

 

 

 

 

 

Topic 2.2

Making marketing decisions

 

 

 

 

 

Topic 1.2 Spotting a business opportunity

 

 

 

 

 

 

Topic 2.3

Making product decisions

 

 

 

 

Topic 1.3

Putting a business idea into practice

 

 

 

 

 

 

 

Topic 2.4 Making financial decisions

 

 

 

 

 

Topic 1.4

Making the business effective

 

 

 

 

 

 

 

Topic 2.5

Making people decisions

 

 

 

 

Topic 1.5

External environment

 

 

 

 

 

 

 

 

Prepare for final exam

 

 

 

 

Start Theme 2: Topic 2.1

Growing the business and

prepare for mock exam

OCR Nationals in Enterprise and Marketing

 

 

Year 11

 

 

 

 

 

RO69: Task 3 and Task 4

 

 

 

 

 

 

 

RO67: TA2: Market research and market segmentation

 

 

 

 

 

RO69: Task 4 and 5

 

 

 

 

 

 

 

RO67: TA3: Finance – costs, revenue, profit, break even and managing cash flow

 

TA4: Marketing mix, advertising and promotion

 

 

 

 

 

RO69: Task 5 and complete this unit of coursework.

 

 

 

 

RO67: TA4: Product life cycle, extension strategies and pricing strategies.

 

 

 

 

 

RO69: Complete unit of coursework for submission at the end of the term.

 

RO67: TA1: Enterprise, risk and rewards and TA5: Forms of ownership, sources of capital and support for enterprise

 

 

 

 

 

 

RO67 final exam preparation