Our curriculum develops confident individuals who are willing to take risks, be well organised and have good communication skills -all core competencies of being a successful entrepreneur. We want to empower our students to develop an understanding of a business plan from conception with the skills needed to research and develop a product. They will learn how financial plans are used to assess a products viability and how a good marketing strategy is crucial to the business’ success enabling key stakeholders, such as investors and customers, to be convinced that their product is viable and desirable.
The Cambridge National in Enterprise and Marketing offers the direct hands-on experience of this process; we want students to feel they have the skills to setup their own successful business and become the next top British entrepreneur. The GCSE Business qualification helps students to gain knowledge and understanding of key business concepts and give the students the opportunity to explore real business issues and how businesses work. Students will consider the practical application of business concepts. The units provide opportunities to explore theories and concepts in the most relevant way, through the context of events in the business and economic world. Students apply their knowledge and understanding to different business contexts ranging from small enterprises to large multinationals and businesses operating in local, national and global contexts.
OCR Cambridge Nationals Enterprise and Marketing
| Term 1 | Term 2 | Term 3 | Term 4 | Term 5 | Term 6 | |
| GCSE 9-1 Business Studies
Year 10: Theme 1 – Investigating small businesses Year 11: Theme 2 – Building a business |
Topic 1.1 Enterprise and entrepreneurship
Topic 2.2 Making marketing decisions |
Topic 1.2 Spotting a business opportunity Topic 2.3 Making product decisions |
Topic 1.3
Putting a business idea into practice Topic 2.4 Making financial decisions |
Topic 1.4
Making the business effective Topic 2.5 Making people decisions |
Topic 1.5
External environment Prepare for final exam |
Start Theme 2: Topic 2.1
Growing the business and prepare for mock exam |
| OCR Nationals in Enterprise and Marketing
Year 11 |
RO69: Task 3 and Task 4
RO67: TA2: Market research and market segmentation |
RO69: Task 4 and 5
RO67: TA3: Finance – costs, revenue, profit, break even and managing cash flow TA4: Marketing mix, advertising and promotion |
RO69: Task 5 and complete this unit of coursework.
RO67: TA4: Product life cycle, extension strategies and pricing strategies. |
RO69: Complete unit of coursework for submission at the end of the term.
RO67: TA1: Enterprise, risk and rewards and TA5: Forms of ownership, sources of capital and support for enterprise |
RO67 final exam preparation |
